La Sirena Cigars

Arielle Ditkowich
(646) 524-6044

La Sirena Cigars Acquires Old School Cigars
Arielle Ditkowich makes first acquisition in company history

NEW YORK, NY – April 28th, 2014 – The newly independent La Sirena Cigars announced today the acquisition of New York based cigar brand, Old School Cigars. The acquisition was a strategic move for La Sirena to increase their portfolio and gain immediate market share. Old School Cigars is best known for its 3 Lines: Stixx, Jaxx and Jaxx LT.

“La Sirena’s acquisition of Old School Cigars represents a natural fit. Both companies are New York based premium cigar brands featuring unique blends and a high level of cigar expertise,” said Arielle Ditkowich, President and Founder of La Sirena Cigars. “It just made sense to me, as we [La Sirena] continue to grow quickly. I was looking to blend a mild cigar and, during my research, I came across the sweet Connecticut wrapper on the Jaxx LT.”

Beginning immediately, the distribution of Old School Cigars will be handled by the La Sirena Sales team. All orders may be placed through the La Sirena Cigars website, by telephone or email, or by contacting La Sirena regional sales managers. La Sirena Cigars will continue to produce the La Sirena Original and Merlion by La Sirena blends.

“La Sirena continues to gain momentum since our independence in January. Arielle realized we needed to produce a mild, yet full flavored cigar to even out our portfolio. We liked the Jaxx LT so much, we made an offer to buy the company,” said Max Mogil, Vice President of National Sales & Marketing. “This is just the first of many exciting announcements for La Sirena. In addition to the Stixx, Jaxx and Jaxx LT, we’re looking forward to the 2014 IPCPR where we will debut our third line under the La Sirena brand.”

Daniel Ditkowich and the Holman Family founded Old School Cigars 7 years ago producing a number of blends over the lifespan of the company. La Sirena will continue to produce the “Jaxx” made by Tavicusa S.A. in Nicaragua, the “Jaxx LT” made by Plasencia in Honduras and the “Stixx” made by the Quesada Family in the Dominican Republic.

The acquisition will be effective as of April 25th, 2014. As part of the transition, existing Old School stock will be sold with original Old School labels with future production to be labeled “Jaxx by La Sirena”, “Jaxx LT by La Sirena” and “Stixx by La Sirena”.

La Sirena Cigars will be announcing more exciting updates soon. Find out first by following us on Facebook, Twitter and Instagram @lasirenacigars

La Sirena Cigars is a New York City based ultra premium cigar company owned by Arielle Ditkowich. The La Sirena Original blend, available in six vitolas debuted in 2009 and is rolled in Nicaragua at the My Father Cigar Factory. The brand followed up with its second release in 2012 with The Merlion, created by La Aurora in the Dominican Republic with the medium bodied, full flavored smoker in mind. La Sirena brand cigars are distributed nationwide and are available at over 300 retail stores.


LIVE FROM RHODE ISLAND! Stogie Geeks interview.


Had a blast!  BIG Thanks to the Stogie Geeks and Cigar Coop guys!

Arielle Ditkowich, President of La Sirena Cigars is interviewed by Bryan Glynn of Cigar Obsession. Over 200 viewers live and 5,000 replays!

Arielle Ditkowich, President of La Sirena Cigars is interviewed by Bryan Glynn of Cigar Obsession. Over 200 viewers live and 5,000 replays!

Bryan Glynn interviews Arielle Ditkowich of La Sirena Cigars on Cigar Obession LIVE:

Check our our interview here : Cigar Obsession Interview



Big thanks to the CO team for producing a quality show. Shout out to the fans that tuned in and commented!




Arielle Ditkowich with Cigar Mojo Table

Arielle Ditkowich with Cigar Mojo Table

Spent the morning at a new shop in the greater Philadelphia Area called Cigar Mojo.

The shop is owned by father and son  Wade and Trae Roberts. The two are fairly new to the industry but have successfully opened their doors and have been growing quickly over the 3 months they have been open. The shop boasts a spacious lounge area with all the amenities you could ask for with a state of the art air scrubber.


The humidor is big, with a nice variety of boutique hand rolled cigars. We hope to get on their shelves ASAP.


We shared a nice conversation and La Sirena with Wade as Trae was at the hospital with his wife delivering their first child!


We look forward to coming back to their shop and seeing all the new changes and hopefully our lines in their humidor :)

Arielle attended the 2014 Procigar fest and attended many factory tours. She was able to take a look into the manufacturing processes at other factories and says she learns something new every time she’s in the factory. For more pictures, check out our Facebook page.


Arielle was able to blend and roll her own cigar and enjoyed the evening events with industry legends like Avo Uvezian, Guillermo Leon and Nestor Miranda. Arielle enjoys going to industry events to see old friends and make new ones too.

ProCigar Fest 2014

I recently had a chance to visit Castro’s Backroom and the TravelingStogie captured some of the sites on film. Thankfully, he let us share some of the photos here!!!


Jake & Arielle

Jake & Arielle

Arielle & Phil

Arielle & Phil

Arielle, Traveling Stogie & Jessica

Arielle, Traveling Stogie & Jessica

Arielle, Eric & Jessica

Arielle, Eric & Jessica

Arielle Ditkowich, Brand Manager of La Sirena Cigars, talks about the new Merlion Cigar and hints to a potential line extension with the Sea Lion.

In this video, William Cooper ( and Stace Berkland (Take 5) sit down for a conversation with Arielle Ditkowich, brand manager for La Sirena Cigars. Arielle was in town for an event at Outland Cigars in Charlotte North Carolina and was kind enough to talk to us about her brand and background.