Founded in 2009, La Sirena Cigars is a New York city based ultra premium cigar company owned By Arielle Ditkowich. The La Sirena Original blend, available in six vitolas debuted in 2009 and is rolled in Nicaragua at My Father Cigar Factory. The brand followed up with its second release in 2012, The Merlion by La Sirena, created by La Aurora in the Dominican Republic with the medium bodied, full flavored smoker in mind. La Sirena brand cigars are distributed nationwide and available at over 350 retail stores.

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